Stresses in the economy are being fueled from climate change and concerns about energy independence.
Investing in climate projects holds the greatest promise of addressing these challenges, while generating returns and job creation.
Microgreen has combined its knowledge about communication, donors and sponsors in one unit. Our client list will grow and include companies and organizations within renewable energy, carbon capture, energy technology, recycling, smart homes, manufacturers of hybrid vehicles and short traveled foods.
Climate-Marketing suddenly matters
Marketing will take on an increasingly important role in climate sector in the years to come. For technology vendors in some vertical technology sectors, such as solar and biofuels, an increased number of competitors, commoditized products and ballooning inventories are going to drive investments in marketing. In 2011, it’s going to be important to be able to articulate certain technologies’ propositions and differentiation, to consumer or enterprise buyers alike, and telegraph them in shorthand in a brand that stands for something in the mind of the climateproject.
Likewise as consumer climate issues goes from cottage industry to mainstream, watch for widespread use of leading edge marketing strategies to take climate projects from B2B to B2C. Todays industryleaders will be joined by organizations ranging from electric utilities to financial institutions in bringing climate projects to the masses.
Finally, for large companies, attention will need to be paid in 2011 and on to the significant backlash forming against real or perceived greenwashing. Consumer concerns need to be met not just with messaging, but with concrete, meaningful action — for instance, by greening supply chains, sourcing technology products, and reinventing products and services.
Our services involve strategic consulting, media production and distribution, rights management, sponsorship sales and concept development.
Our goal is to help people who want something more than to green wash their message.
Website: www.microgreen.no